Mastering Design with the Double Diamond Process: A Comprehensive Guide to the Four Stages of Creative Thinking.

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The British Design Council created the Double Diamond process of thought as a design technique in 2005. Both convergent and divergent thinking are applied in this creativity and design thinking process. forming the mental model in the manner of a diamond. But in this process, you have to perform it twice. First, to validate the design specification; second, to provide concepts that will help shape the double diamond model. This thought process can be divided into four stages: deliver, define, develop, and discover. In this professional design thinking method, each step has a specific importance.

THE FOUR Ds: A GUIDE TO THE DOUBLE DIAMOND THINKING PROCESS.

STAGE ONE: INVESTIGATE.
The design process starts with the first phase of the Double Diamond thought process. This is a divergent era where you can look for a lot of creatives and thoughts. During the discover phase, you can inquire about your design. For professional designers, this stage serves as the foundation for the design thinking process. Make rough sketches to quickly depict your ideas and gain insights into client behavior. Continue till you have a sufficient number of concepts to work on in the following stage of this innovation and design thinking process.

STAGE TWO: IDENTIFY .
Refining the ideas obtained in the first step is the focus of the second part of this design thinking method for professional designers. In the Double Diamond thought process, this is the initial convergence that occurs as you proceed toward some insight. Then, all of your information and concepts are transformed into insights. Your observations can then be shared through customer journey mapping, note comparisons, and the creation of design brief visuals that you can work on. Your design brief's effect and viability must not be overlooked. In order to ascertain its market success percentage, you must also have a discussion. The fundamental concept of design can go on to the next stage of this innovation and design thinking technique once a vision has been established.

STAGE THREE: EVOLUTION.
Physical prototyping is the focus of the Double Diamond thought process' third stage. You might develop the design brief for a simple creative sketch during this phase. Additionally, you can create multiple prototypes, which will diverge the process. After that, in order to find mistakes and flaws, you can test the prototype, replicate it, and even administer surveys on it. You can figure out how users will engage with the design by using methods like as role-playing, creating character profiles, etc. This stage aids in identifying and honing the design enhancements you have made. In this professional design thinking approach, the iteration of the concept yields significant improvements.

STAGE FOUR: SUPPLY.
The finished prototype undergoes a few procedures in the final stage of your innovation and design thinking method before being released. The last stage of the Double Diamond thought process is the design's finalization and launch. Before the big, final launch, you can manage risks by phasing in the implementation. To research public opinion, you can test the results in front of a small group of people. After that, you may assess it based on the phasing reviews, and after a final test, you can make the necessary adjustments. After this point, the professional designer's process of design thinking comes to a close, and the finished product or design can be delivered or launched.

Because of its expert systems and ease of use, the Double Diamond thought process is frequently used in professional design. This innovation and design thinking technique might help you organize your creative process.